At a glance
Leading the brand design team at a global B2B media company
Team management, UI/UX design, brand strategy, visual design systems, internal tools, project management
Volunteer Mentor for Richmond Ad Club
Winner of FOLIO’s Art Director of the Year
Current role
Senior Design Director, Brand & Marketing Design
Industry Dive
Oct. 2018 – Present
Promoted from Design Director (Feb. - Dec. 2021) and Creative Director (Oct. 2018 - Feb. 2021)
Personnel manager for a distributed design team of visual designers, art directors and design operation managers. Passionate about mentorship, coaching and motivating impact toward business objectives. Reports directly to VP of Design.
Leading the web development and branding of Industry Dive online properties, including IndustryDive.com and its sub brands.
Goals were to improve customer and user experience, branding, product design best practices and scalability.
Rebuilt UI/UX in a migration to Webflow, created new content to achieve interdepartmental goals, including driving sales and recruiting talent.
Developed an internal application for generating on-brand graphics, empowers other teams to create on-brand assets for marketing, sales and operations.
Improves brand consistency, reduces production time by saving the design team from tedious production tasks.
First ever Creative Director for ID’s content marketing studio. Enabled $8.1 million of client revenue in my first year.
Scaled design operations through recruiting and hiring, building our freelance network, vetting contractors, managing budget.
Art direction for editorial graphics and virtual events.
Brand identity and visual design system for ID’s content marketing agency, including a new microsite, logo, color palette, typography and graphic motif in under 30 days.
Brand strategy and development for 4 acquired properties within a year, including new logos, social accounts and site UI.
Skills, awards, volunteering
Technical Skills
Design – Adobe Photoshop, Illustrator, InDesign, Figma
Management – Jira, Confluence, Lever, SAP Concur, WorkSuite
Awards
FOLIO awards for Art Director of the Year, Design Team of the Year, Overall Design Excellence, B2B Data Visualization. Honorable mention for B2B Illustration and Overall Art Direction
American Graphic Design Awards
Volunteering
Mentor for Richmond Ad Club – A qualified mentor is a pro in the industry with at least 3 or more years of experience in their field. The Mentorship Program provides local undergraduate and graduate students with the unique opportunity to be paired 1:1 with a seasoned advertising professional with similar career interests.
Strategy Lead on Industry Dive’s Diversity, Inclusion & Equity Leadership team
Brand identity and website design for Dream Between the Lines nonprofit
Education
BFA, Graphic Design | James Madison University
Continuing education through Design Dept. Leadership II training, Reforge’s Marketing Strategy program, and LinkedIn Learning courses
Prior experience
Lead Graphic Designer
National Park Foundation
Nov. 2016 – Oct. 2018
Driving fundraising. Worked directly with the Sr. Director of Brand Development creating pieces for marketing, e.g. digital and print design, email newsletters, apparel, video.
Event production. Video shoots for Attn: and live broadcasts for the Hallmark Channel.
Graphic Designer
Global Business Travel Association
March 2015 – Oct. 2016
Driving membership acquisition and event registration. Worked directly with the Sr. Manager of Production and Dir. of Marketing to increase sales.
Event design. Created the visual identity for 20+ global events, e.g. graphics, app and videos.
Graphic Designer
U.S. News & World Report
Feb. 2014 – Feb. 2015
Digital magazine production. Designed for the U.S. News Digital Weekly magazine.
Book design. Designed the annual Best Hospitals, Best Colleges and Best Grad Schools.