At a glance

  • Leading the brand design team at a global B2B media company

  • Team management, UI/UX design, brand strategy, visual design systems, internal tools, project management

  • Volunteer Mentor for Richmond Ad Club 

  • Winner of FOLIO’s Art Director of the Year

Current role

Senior Design Director, Brand & Marketing Design
Industry Dive

Oct. 2018 – Present
Promoted from Design Director (Feb. - Dec. 2021) and Creative Director (Oct. 2018 - Feb. 2021)

  • Personnel manager for a distributed design team of visual designers, art directors and design operation managers. Passionate about mentorship, coaching and motivating impact toward business objectives. Reports directly to VP of Design. 

  • Leading the web development and branding of Industry Dive online properties, including IndustryDive.com and its sub brands.

    • Goals were to improve customer and user experience, branding, product design best practices and scalability.

    • Rebuilt UI/UX in a migration to Webflow, created new content to achieve interdepartmental goals, including driving sales and recruiting talent.

  • Developed an internal application for generating on-brand graphics, empowers other teams to create on-brand assets for marketing, sales and operations.

    • Improves brand consistency, reduces production time by saving the design team from tedious production tasks.

  • First ever Creative Director for ID’s content marketing studio. Enabled $8.1 million of client revenue in my first year.

  • Scaled design operations through recruiting and hiring, building our freelance network, vetting contractors, managing budget.

  • Art direction for editorial graphics and virtual events.

  • Brand identity and visual design system for ID’s content marketing agency, including a new microsite, logo, color palette, typography and graphic motif in under 30 days.

  • Brand strategy and development for 4 acquired properties within a year, including new logos, social accounts and site UI. 

Skills, awards, volunteering

Technical Skills

  • Design – Adobe Photoshop, Illustrator, InDesign, Figma 

  • Management – Jira, Confluence, Lever, SAP Concur, WorkSuite

Awards

  • FOLIO awards for Art Director of the Year, Design Team of the Year, Overall Design Excellence, B2B Data Visualization. Honorable mention for B2B Illustration and Overall Art Direction

  • American Graphic Design Awards

Volunteering

  • Mentor for Richmond Ad Club – A qualified mentor is a pro in the industry with at least 3 or more years of experience in their field. The Mentorship Program provides local undergraduate and graduate students with the unique opportunity to be paired 1:1 with a seasoned advertising professional with similar career interests.

  • Strategy Lead on Industry Dive’s Diversity, Inclusion & Equity Leadership team

  • Brand identity and website design for Dream Between the Lines nonprofit

Education

Prior experience

Lead Graphic Designer
National Park Foundation

Nov. 2016 – Oct. 2018

  • Driving fundraising. Worked directly with the Sr. Director of Brand Development creating pieces for marketing, e.g. digital and print design, email newsletters, apparel, video.

  • Event production. Video shoots for Attn: and live broadcasts for the Hallmark Channel.

Graphic Designer
Global Business Travel Association

March 2015 – Oct. 2016

  • Driving membership acquisition and event registration. Worked directly with the Sr. Manager of Production and Dir. of Marketing to increase sales.

  • Event design. Created the visual identity for 20+ global events, e.g. graphics, app and videos.

Graphic Designer
U.S. News & World Report

Feb. 2014 – Feb. 2015

  • Digital magazine production. Designed for the U.S. News Digital Weekly magazine.

  • Book design. Designed the annual Best Hospitals, Best Colleges and Best Grad Schools.